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Hello.

Alphabetclub adds value to business and organisations. Alphabetclub create social media campaigns, PR campaigns, websites, ad campaigns and branding.

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Here's a case study of an event that Alphabetclub branded up in February '24...

Alphabetclub.com is an ideas based creative studio wholly owned and run by me Steffan MacMillan - at the heart of Alphabetclub work is a philosophy to stimulate the end user at every opportunity, this in turn add's value to your organisation by increasing brand love.

For twenty years
Alphabetclub have been adding brand love to businesses from Alicia Keys to Yahoo!
(discount rates apply if your organisation starts with a Z)

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Some of our larger clients...

 ABBVIE 

 APPROVED FOOD 

 ADVERTISING   ASS. 

 ALCATEL 

 ALICIA KEYS 

 ARGOS

 ASTRA ZENECA 

 NETWORK 

 ACE GROUP 

 BADLY DRAWN BOY 

 BANKS' BEER 

 BETFAIR 

 B&Q 

 BRISTOL MYERS SQUIBB 

 BT 

 BULLDOG 

 BUSHMILLS 

 CAMDEN COUNCIL 

 CARAT 

 CHANNEL 4 

 CHIESI 

 CITROEN 

 COCA COLA 

 COMPARE THE 

 MARKET

 DENTSU 

 DIFFERENT DOG 

 ELECTROLUX 

 EXPERIAN CREDIT 

 FIFA WORLDCUP 

 FILM FOUR 

 FERRERO ROCHER 

 FORD MOTOR CO.

 HOBGOBLIN 

 GOOGLE 

 GREEN & BLACKS 

 GROUPM

 HACKETT 

 HARVEY'S 

 HELLMANN'S 

 INNOCENT SMOOTHIES 

 DENTSU AEGIS 

 KANYE WEST 

 KINGSMILL

 LEGO 

 LLOYDS BANK 

 

 LE CREUSET 

 MALIBU 

 MCAFEE 

 MERCEDES BENZ 

 MICROSOFT 

 MONEYSUPERMARKET 

 MONGOLIAN GOVT.

 MOVEMBER 

 MTV 

 THE NATIONAL GALLERY 

 NATIONAL GEOGRAPHIC 

 NHS 

 PADDY POWER 

 PFIZER 

 P&O CRUISES 

 PEARSON EDUCATION 

 ROYAL BANK

 OF SCOTLAND 

 RIGHTMOVE.CO.UK 

 ROISIN MURPHY 

 SAMSUNG 

 SANDWELL COUNCIL 

 

 

 SETANTA 

 SHELL 

 SHROPSHIRE COUNCIL 

 SOUTHWARK COUNCIL 

 SQUIRE LOCKS 

 TELENOR 

 TESCO 

 THREE MOBILE 

 UNIVERSITY OF CAMBRIDGE 

 VIACOM 

 VICTORIA SQUARE 

 VIRGIN TRAINS 

 VISIT BAHRAIN 

 VISIT KENT 

 VIZEUM 

 VODAFONE 

 WANADOO 

 WPP 

 YAHOO! 

 YONSEI UNIVERSITY (SEOUL) 

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Case studies...

(You can view more work on the 'work' page)

Different Dog; click to view more images

01 Creating a new food brand

Different Dog - bringing wholesome dog-food to the top end of the market

 

The challenge

How do you persuade dog owners to buy food that is probably better than the food they eat themselves.

 

The solution

The quality of the food sells itself - so we could concentrate on giving the brand a hand made feel - just like the food, so we went for a hand-woodcut feel.

 

What we produced

• Website UX design.

• Creative brand strategy, logo development,

look & feel, original illustration.

• Packaging design.

• Bespoke typeface design and design templates.

•Descriptor Video. (see right)

Different Dog explainer video; click to view

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MEC Tonic;click to view more images

02 Bringing new ideas to market

MEC Tonic - creative brand identity design for WPP

 

The challenge

The world's largest advertising and marketing group approached Alphabetclub for bespoke branding for a new spin-off company that brings to market new digital companies and ideas. We needed the new company to 'speak' with the same tone of voice as those it dealt with.

 

The solution

We went for a visual language that references Harmonic Resonance - as MEC Tonic is a metaphor for it, in physics, resonance is a phenomenon in which a vibrating system or external force drives another system to oscillate with greater amplitude at specific frequencies.

What we produced

• Website design and build.

• Creative brand strategy, including logo development, look & feel, original illustration

• 256p printed awards book, banners, invites, certificates and posters.

• Social media integration

Advertising Association; click to view more images

03 Advertising for advertisers

Advertising Association - advertising creative and design

 

The challenge

Probably the most prestigious project Alphabetclub.com have ever taken on - an ad campaign for advertisers' own trade body, the Advertising Association. The aim was to encourage the brightest young cock-sure advertising minds to go on a training course and learn from the advertising gods...gulp! and it was their 50th Anniversary Year... double-gulp!

 

The solution

We just kept it simple and not too cryptic, the advertising community like their messages quick and simple, the client loved it and we're on board for this year too.

 

What we did

• Brochure and leaflets.

• Press ads - to go in Campaign ( the advertising trade magazine)

• Supporting digital media.

• Social media integration and support.

• Logo development and original illustrations.

• Copywriting and advertising creative

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Uni of Cambridge click to view more images

04 Bio-tech start-up brand launch

Psyomics: A Cambridge University bio-tech spin-off new brand launch

 

The challenge

Psyomics develop proteomic diagnostics to improve early diagnosis and treatment outcomes for those with neuropsychiatric disorders - got that? Such world changing science required a great branding solution to reflect the science. 

 

The solution

We kept it clean, contemporary and intriguing - and the wanted investors piled in their droves.

 

What we did

• Logo development - and look and feel.

• Packaging design.

• Easily understood icon based language.

• Literature and presentation template design.

• Website design.

Dentsu Aegis; Idea Jam click to view more images

05 Bringing global thinking together

IdeaJam - global creativity forum

 

The challenge

Dentsu Aegis Network's workforce of 35,000 is strung over the globe across 380 offices, largely creative, it's their biggest asset and the success of thier $65Billion business hinges on this. 

 

The solution

We teamed up with the client and worked out a solution that was easy on the eye and not delivered down from 'high command', effectively a non corporate identity.

 

What we produced

• Creative copywriting.

• Look and feel, full design and art direction.

• Above the line advertising campaign.

• Social media integration.

• Below the line integration.

• Stationery

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