Alphabetclub adds value to business and organisations. Alphabetclub create social media campaigns, PR campaigns, websites, ad campaigns and branding.
Latest work from Feb '24...
Alphabetclub.com make organisations look & feel even better, it is an ideas based creative studio wholly owned and run by me Steffan MacMillan - at the heart of Alphabetclub work is a philosophy to stimulate the end user at every opportunity, this in turn add's value to your organisation by increasing brand love.
Hello.
For twenty years
Alphabetclub have been adding brand love to businesses from Alicia Keys to Yahoo! (discount rates apply if your organisation starts with a Z)
Win a mini break
to North Wales
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Some of the organisations Alphabetclub have helped
ABBVIE
APPROVED FOOD
ALCATEL
ARGOS
NETWORK
ACE GROUP
BADLY DRAWN BOY
BANKS' BEER
BETFAIR
BT
BULLDOG
BUSHMILLS
CHANNEL 4
CHIESI
CITROEN
COCA COLA
COMPARE THE MARKET
DIFFERENT DOG
ELECTROLUX
EXPERIAN CREDIT
FIFA WORLDCUP
FILM FOUR
FERRERO ROCHER
FORD MOTOR CO.
HOBGOBLIN
GREEN & BLACKS
GROUPM
HACKETT
HARVEY'S
INNOCENT SMOOTHIES
KANYE WEST
KINGSMILL
LEGO
LLOYDS BANK
MCAFEE
MERCEDES BENZ
MICROSOFT
MONGOLIAN GOVT.
MOVEMBER
MTV
THE NATIONAL GALLERY
NATIONAL GEOGRAPHIC
NHS
PADDY POWER
PFIZER
P&O CRUISES
PEARSON EDUCATION
ROYAL BANK OF SCOTLAND
RIGHTMOVE.CO.UK
ROISIN MURPHY
SAMSUNG
SANDWELL COUNCIL
SETANTA
SHELL
SHROPSHIRE COUNCIL
SOUTHWARK COUNCIL
SQUIRE LOCKS
TELENOR
TESCO
THREE MOBILE
VIACOM
VICTORIA SQUARE
VIRGIN TRAINS
VISIT BAHRAIN
VISIT KENT
VIZEUM
VODAFONE
WANADOO
YAHOO!
YONSEI UNIVERSITY (SEOUL)
Case studies...
(You can view more work on the 'work' page)
Adding fresh dynamism to an established business
Boston Link; click to view more images
Boston Link - alphabet club injected energy into an established and respected business operating in Malta, New York, London and Cyprus.
The challenge
Raise an already respected and successful brand and introduce it to new markets?
The solution
The owners decided to host a contemporary art event in Valetta to reach a new customer base, alphabetclub branded up the event using contemporary dynamic design to fit with the public's pre-conception of contemporary art and reinforcing halo effect marketing.
What we produced
• Event movie.
• Printed brochure
• Posters
• Social media campaign.
BostonLink event branding; click to view
Bringing new ideas to market for WPP
MEC Tonic;click to view more images
MEC Tonic - creative brand identity design for WPP
The challenge
The world's largest advertising and marketing group approached Alphabetclub for bespoke branding for a new spin-off company that brings to market new digital companies and ideas. We needed the new company to 'speak' with the same tone of voice as those it dealt with.
The solution
We went for a visual language that references Harmonic Resonance - as MEC Tonic is a metaphor for it, in physics, resonance is a phenomenon in which a vibrating system or external force drives another system to oscillate with greater amplitude at specific frequencies.
What we produced
• Website design and build.
• Creative brand strategy, including logo development, look & feel, original illustration
• 256p printed awards book, banners, invites, certificates and posters.
• Social media integration
An advertising campaign for the Advertising Association advertising an advertising course for advertisers
press ad
50th anniversary logo
Advertising Association; click to view more images
Advertising Association - advertising creative and design
The challenge
Probably the most prestigious project Alphabetclub.com have ever taken on - an ad campaign for advertisers' own trade body, the Advertising Association. The aim was to encourage the brightest young cock-sure advertising minds to go on a training course and learn from the advertising gods...gulp! and it was their 50th Anniversary Year... double-gulp!
The solution
We just kept it simple and not too cryptic, the advertising community like their messages quick and simple, the client loved it and we're on board for this year too.
What we did
• Brochure and leaflets.
• Press ads - to go in Campaign ( the advertising trade magazine)
• Supporting digital media.
• Social media integration and support.
• Logo development and original illustrations.
• Copywriting and advertising creative
Cambridge spin-off bio-tech start-up brand launch
Uni of Cambridge click to view more images
Psyomics: A Cambridge University bio-tech spin-off new brand launch
The challenge
Psyomics develop proteomic diagnostics to improve early diagnosis and treatment outcomes for those with neuropsychiatric disorders - got that? Such world changing science required a great branding solution to reflect the science.
The solution
We kept it clean, contemporary and intriguing - and the wanted investors piled in their droves.
What we did
• Logo development - and look and feel.
• Packaging design.
• Easily understood icon based language.
• Literature and presentation template design.
• Website design.
Bringing global thinking together
Dentsu Aegis; Idea Jam click to view more images
IdeaJam - global creativity forum
The challenge
Dentsu Aegis Network's workforce of 35,000 is strung over the globe across 380 offices, largely creative, it's their biggest asset and the success of thier $65Billion business hinges on this.
The solution
We teamed up with the client and worked out a solution that was easy on the eye and not delivered down from 'high command', effectively a non corporate identity.
What we produced
• Creative copywriting.
• Look and feel, full design and art direction.
• Above the line advertising campaign.
• Social media integration.
• Below the line integration.
• Stationery
Creating a luxury food brand from scratch
Dog-food consumer brand logo design
Dog-food consumer brand logo design
Different Dog; click to view more images
Different Dog - bringing wholesome dog-food to the top end of the market
The challenge
How do you persuade dog owners to buy food that is probably better than the food they eat themselves.
The solution
The quality of the food sells itself - so we could concentrate on giving the brand a hand made feel - just like the food, so we went for a hand-woodcut feel.
What we produced
• Website UX design.
• Creative brand strategy, logo development,
look & feel, original illustration.
• Packaging design.
• Bespoke typeface design and design templates.
•Descriptor Video. (see right)
Different Dog explainer video; click to view